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Privacy Policy


Bird Opticians is a private independent Opticians. This Privacy Policy explains how we use any personal information we collect about you. Due to us performing a public task and as part of providing a professional, safe and efficient service, there is certain information that we are legally required to record. When you booked your appointment, we will have asked you for some personal details. This is classed as your consent for us to hold that data.

What information do we collect about you?

Firstly, we collect your contact information, date of birth & whether you qualify for an NHS eye examinations & the reason why. This may include evidence which is required by the NHS for us to process our claim for your eye examination such as doctors details, your NHS number, National insurance number or benefit number.

Secondly, we will ask you questions during your eye examination; this includes details about your ocular (eye) health, your general health, any advice given, and referrals made to other health professionals. We will also ask about how you spend your time (new individual progressive lenses are tailor made to meet your lifestyle requirements – so we need to understand how you spend your time).

How will we use the information collected about you?

The information collected will give us an understanding about your heath and eye care needs, allow us to process any spectacles, contact lenses and any health care products required. Due to the legal requirement of legitimate interests we will contact you to remind you when your next eye examination is due.

This information will not be shared with anyone else except under circumstances described as Sharing Information = The Information held about you will not be shared for any reason, unless

• You ask us to do so,
• We ask you and you give us specific permission, e.g referral
• We are permitted by law, for example where public interest overrides the need to keep the information confidential.

The types of people we may ask for permission to share information with include your doctors (GP and hospital) and other health professionals. Anyone who receives information from us also has a legal duty to keep this information confidential, subject to recognised exceptions of the types listed above.

Can I decline to give you information?

If you do not wish to give us information, please be aware that we will not be able to perform an NHS eye examination or give you the best care possible.

You can decline to be referred if you wish.

While you do have the right to opt out of our reminder system, we cannot erasure your record as we are legally required to keep your record for 10 years.

How long do we keep your information for?

We are required by the General Optical Council to hold this data for a minimum of 10 years or if you are under 16 until you turn 21. Even though we keep your information for 10 years we will not contact you after 5 years if you have not been back to us.

Access to your information and correction

You have a right to request a copy of the information we hold about you. If you would like a copy of some or all of your personal information please email ( or write to us (Bird Opticians, 41-43 Surrey Street, Sheffield, S1 2LG). Because this includes medical information we will need to see some form of identification with a photograph before being able to supply the information.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct any information you think is inaccurate.